Performance Vs. Branding

The top 25 brands that evolved in the last century did not spend a penny on “branding” until their growth started to slow down. The tragic part is that when they started investing in old-school branding it slowed down even further. How do I know? I have helped saving most of them

Roy Cohen, Founder, Quantum Brands Holdings LTD

The Rise Of Quantum Brands

Building marketing strategy for a year is like navigating London with a printed map when you have a mobile phone. Well, it might work 🙂

Brands that have evolved largely under their own nose, without long term marketing strategy. Because really, yearly strategy kind of becomes defunct in this environment, as the focus is in-motion optimization and adaptation. It’s a constantly moving wheel of change

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65% Reach? Frequency of +3? Probably the most ineffective way to buy media today

The sole concept of trust is changing — It has become a simple equation of ‘What’s in it for me’ minus ‘What am I risking and giving up?’

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