
Performance Vs. Branding
The top 25 brands that evolved in the last century did not spend a penny on “branding” until their growth started to slow down. The tragic part is that when they started investing in old-school branding it slowed down even further. How do I know? I have helped saving most of them
Roy Cohen, Founder, Quantum Brands Holdings LTD

The Rise Of Quantum Brands
Building marketing strategy for a year is like navigating London with a printed map when you have a mobile phone. Well, it might work 🙂